Customer care: 0860 3296 22


Saffer Plumbing & hardware

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Vision & Mission

We are a customer-led, supplier enabled Master Distributor.

Our vision is to be a relevant partner for our customers, the preferred route to market for our suppliers and an employer of choice; maximising stakeholder value in a sustainable manner

What does this mean?

  • We are the industry specialists for our customers; understanding their business needs, providing efficient access to key brands, innovative solutions and value added services for mutually beneficial profitability.
  • The preferred route to market for our suppliers – working closely with them to achieve synergies which promote market and sales growth for both parties.
  • We want to attract, develop and retain top talent in order to foster a high performance environment in which our people thrive.
  • We will enhance stakeholder value through optimising our financial performance, being relevant to the communities in which we operate and ensuring the business is managed in a responsible manner

Saffer Plumbing and Hardware definition of Customer centricity = Customer led

We work continuously with our customers in order to grow their businesses by:

– Listening to and understanding their business ambitions
– Being consistent and reliable
– Staying relevant
– Providing solutions

In order to create a rewarding experience and achieving a mutually beneficial, profitable and sustainable outcome.

Our Values


We do the right thing, all the time. We behave in an open and transparent manner. We treat everyone with dignity and respect. Integrity means we are consistently open, honest, ethical, respectful, genuine and fair. We can be trusted to act with due skill and diligence. We live up to the company’s requirement of conduct and performance. We treat the company’s assets with care.


We accept responsibility for our actions. We take ownership of and follow through on matters to ensure we deliver on our commitments. We work constantly and earnestly to accomplish the task undertaken with the necessary degree of care and caution. We make things happen and deliver quality results.

Tenacity & resilience

We persevere with tenacity. We do not let setbacks take us off course or dent our resolve, we strive for continuous improvement in everything we do and relentlessly pursue our goals and objectives, in a responsible manner.

Teamwork & collaboration

We collaborate and work together as a team to ensure the collective success of the group. We share knowledge and information, are receptive to ideas, we give and receive constructive feedback. Our decisions and actions are founded on the values and code of conduct of the company.

Pride, passion & commitment

Passion is at the heart of our company. We are passionate about what we do. We use our drive, passion and commitment to energize, engage and inspire others. We are committed to the success of our company, our customers, our stakeholders and our suppliers.

Saffer Plumbing & hardware

houses the following businesses Saffer, Stability and WHD and Distribution 

These businesses have a national footprint trading from the following centres:

  • Gauteng (Johannesburg and Pretoria)
  • Cape Town
  • Durban
  • Nelspruit
  • Polokwane
  • Bloemfontein
  • Port Elizabeth
  • East London

We also offer our services in Botswana, Lesotho, Swaziland and Namibia.


The East London, Bloemfontein, Nelspruit, and Polokwane regions were reduced to non-stocking sites. Products ordered by customers from these regions are delivered from Port Elizabeth, Durban and Germiston warehouses. A fully fledged sales team has been retained in these non-stocking sites. Sales representative calling and product delivery schedules are retained the same as before. The centralised warehouses in the metro areas has further enhanced Saffer Plumbing & Hardware just-in-time supply-chain capability and improved efficiencies with resultant cost-saving.

Saffer Plumbing & Hardware value proposition is vested in its just-in-time supply-chain capability which offers retailers, merchants and hardware stores, deliveries in specified quantities, on a consistent basis, nationally. Customers have the benefit of lower stockholding, improved cash flow and the ability to service their customers more effectively. Saffer Plumbing & Hardware continues to play a major role in the supply of products in an environment of increased import competition and direct supplier activity.



  • 0860 329 622


Cnr Barlow Road & Cavaleros Drive
Jupiter Ext 3


Postnet Suite No. 100
Private Bag X1037


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